![]() This misconception has been clearly articulated in Zuboff’s thesis that underscores obsession with power through control of data, a blatant invasion on the fundamental belief in the sanctity of the individual. It is incorrect to think that humans have far-reaching control over social media. We are caught in a world where the harsh reality of power and its exercise takes predominance over the constitutionally guaranteed right of self-determination and individuality achieved through accumulating data on behaviour to be used to manipulate public opinion and the cultural industry. ![]() The Age of Surveillance Capitalism is one of the most important books in recent years on the malaise afflicting the modern techno-savvy age that has brought in its wake not just the blitzkrieg of information with no measurable increase in knowledge or wisdom, but given rise to systems that aim at behaviour control threatening human nature with serious consequences. ![]()
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